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Really? We Could Be Getting It Wrong.

These days we rely on data to help us make decisions either predictive analytics or diagnostic analytics. Either way, you need collective intelligence from both humans and AI. As the saying goes, “without data, you’re just another person with an opinion, without an opinion, you’re just another person with data”

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Startup Marketing – Why You Can’t Fake It Till You Make it

Traditional, pre-planned go-to-market strategies are no longer effective because consumer behaviours and expectations have changed. People are now less trusting of top down advertising, instead word of mouth becomes the most effective marketing channels. Marketing as always is constantly evolving. The approach to marketing has also changed. Working for a

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4 Red Flags That Your Startup Is A Sinking Ship

Product Market Fit is fundamental for any businesses. There needs to be a customer need or problem to solve so that your business exists to provide a solution that people will buy. There must also be sufficient market demand (total addressable market) to monetize your business. After all businesses need

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