These days we rely on data to help us make decisions either predictive analytics or diagnostic analytics. Either way, you need collective intelligence from both humans and AI. As the saying goes, “without data, you’re just another person with an opinion, without an opinion, you’re just another person with data” AI provides very objective insights. […]
Traditional, pre-planned go-to-market strategies are no longer effective because consumer behaviours and expectations have changed. People are now less trusting of top down advertising, instead word of mouth becomes the most effective marketing channels. Marketing as always is constantly evolving. The approach to marketing has also changed. Working for a startup has also changed my […]
When I took a career break 3 years ago, I had a startup career at the back of my mind while practising as a professional coach. So I was thrilled, when offered a role at a fintech last year. I was ready for a refreshing change, having worked with traditional banks for the last 10 […]
Product Market Fit is fundamental for any businesses. There needs to be a customer need or problem to solve so that your business exists to provide a solution that people will buy. There must also be sufficient market demand (total addressable market) to monetize your business. After all businesses need to be profitable to fuel […]
Earlier this year, I went on an immersion trip to Shanghai. You would have heard or experienced WeChat payment & QR code. But what is more amazing is Alibaba offers a digital marketplace where banking is embedded in the ecosystem. To put in context, Alibaba, TaoBao, TMall, Alipay put together is like an Amazon, Facebook, […]
